Technology

Industry Overview

Technology companies face many challenges. These firms operate in a true global environment and are challenged by rapid changes in the ecosystem driven by emergence of technology, new competitors, new business models coupled with evolution of customer needs and expectations. As a result, these firms are facing critical questions related to strategy, operations and human resources. Technology companies face many challenges. These firms operate in a true global environment and are challenged by rapid changes in the ecosystem driven by emergence of technology, new competitors, new business models coupled with evolution of customer needs and expectations. As a result, these firms are facing critical questions related to strategy, operations and human resources.

Furthermore, adoption of cloud, social media, analytics and mobile technologies are revolutionizing every industry. Companies operating in this domain are expected to play a key role in this transformation and are expected to undergo a sea change them self. All of these would require technology companies to de align themselves. The software industry’s major challenge is to maintain a global focus. In addition, these firms are required to deploy modern applications through both web and mobile devices. Organizations must also be ready to do business with virtually any client industry including the government. Furthermore, technical infrastructure needed to support global markets are much more complex than those in the past. Applications must work seamlessly across PCs, mobile devices, and across ISPs and mobile carrier networks. While all these offer greater opportunity, they also mean more challenges. The IT services sectors remain highly dynamic with the emergence of SMAC. These technologies have created an opportunity for firms to move up the value chain. However, saturation of IT spending, regulatory hurdles for off shoring,  lack of skilled labour and increasing cost of hiring talent are leading to thinning margins. Furthermore, the industry has also seen a shift in business model moving from FTE based to success based pricing.

The ITeS and the BPO industry is going through a phase of sluggish growth. Firms operating in this sector are struggling to maintain their USP which is low cost, English speaking and technical employee’s base. Attrition which is pegged at approximately 30% in a country like India is also big concern. Firms operating in this sector are looking at expanding their operations beyond India and Philippines. GrowthPraxis helps its clients around the globe to improve the performance, measure and control cost of operation, expand to new market segments and new geographies.

Client Success Stories

Picture4 Account planning strategy for a leading IT services firm

 GrowthPraxis assisted a leading Indian IT services provider in identifying  and  developing a account specific entry strategy   Read More>>


 

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 Captive center location strategy for  a leading US Healthcare provider

 GrowthPraxis developed a location index based on 16 parameters to  identify a suitable location for setting up a GIC centre   Read More>>


 

 Growth strategy for a niche India based ITeS firm

 GrowthPraxis developed a detailed business growth strategy for a niche  HR outsourcing firm   Read More>>


 

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 Business plan development for a hardware firm entering services

 GrowthPraxis developed a detailed business plan for a new business  opportunity being pursued by a hardware provider   Read More>>


 

Picture8 Employee value proposition  development for a leading  technology  company 

 Assisted a leading technology firm in developing and implementing an  effective employee value proposition for the APAC region  Read More>>